AFFILIATED COMPANIES

The problem this owner had was not with the advertising. It was doing its job of attracting attention. The problem was with what it cost him. With some basic information, and a few calculations the owner saw that this one advertising program was increasing the company's expense column by $3,247.00 a year. In addition, it show this type of advertising would need to generate an additional 170 customers a year to break even.

Within an hour, were able to show this owner how to make better decisions and make more money from his marketing. We are Dansing Design, Inc. and our specialty is marketing. And we can help you to Increase Awareness, Generate Sales and Growing Your Business by providing information and resources you need in three key areas of marketing: Planning, Design and Medium Production.

Investing in marketing is a necessary component for any successful business. Yet for many decision makers it is also a time consuming, expensive process. Companies waste valuable resources by trying to manage, by themselves, all the elements that make a successful promotion. Things that include:

• the most effective way to communicate a persuasive message;
• developing a look and design that reinforces the message;
• managing all the production stages of creating the marketing program.

Marketing is a complex process and to achieve good results you need a program that is strong in all these areas.

The most effective approach to good marketing is one that is grounded in the fundamentals. With it, you will understand why so much “Advertising Sucks” and why it is often as simple as a weakness in at least one of the three essential marketing components that contribute to the disappointing results. Here’s what we mean...